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4: A $120k MRR one-person business - Brett Williams, Designjoy Episode 4

4: A $120k MRR one-person business - Brett Williams, Designjoy

Dan and James speak with Designjoy founder Brett Williams about how he spends his sweet sweet MRR.

· 33:08

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Today we are joined by our very first guest on the show. Brett Williams runs Designjoy, a one-man productised service that is doing over $130k MRR. Dan and I give you our regular updates, then we catch up with Brett to ask him how he built such an impressive business, some tips on creating a compelling productised service and if Brett should maybe look to scale things back.

What we covered:
  • Dan has torn his ACL
  • James hasn't torn anything
  • The single focus vs portfolio of projects debate
  • Dan & James updates
  • Dan's tweet
  • James' tweet
Interview
  • Introduction to Brett
  • Sponsor - Talk to Stefan
  • Convincing Brett to buy a microphone
  • Origins of Designjoy
  • Leaving a job at $80k MRR
  • How Brett grew Designjoy
  • How Dan added $30k MRR with a tweet
  • The processes behind a productised service
  • Should Brett scale back Designjoy?
  • Trading time for money vs products
  • Advice for anyone building a productised service
  • Going from 140 to 4,700 Twitter followers
Links:
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Talk to Stefan

Talk to Stefan is coaching for founders by my good friend Stefan Manku (although he does work with some employees and/or managers) When you're feeling stuck, not sure which direction to go, feeling overwhelmed with too much to do or needing clarity, Stefan is the guy to call. He won't tell you what to do or how to do it... he'll ask questions, give you space and help you to find clarity.

First session 60 min session is free and 10% off packages with 'NOMOREMONDAYS'.

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About Dan
Dan is the founder of a micro-SaaS studio called Monday, where he runs a portfolio of SaaS products currently doing $7k a month. This included ilo (Analytics for Twitter), a collection of products and themes for Ghost and Dan’s new referral product, Refermo, which he’ll be launching during this show. Last year, Dan left his job to pursue indie hacking full-time.

Dan's Twitter
ilo.so - Twitter analytics
Gloat - Ghost host
Cove - Commenting for Ghost
Super Themes Co. - Ghost themes
Refermo - Referrals/affiliates for Paddle-powered SaaS

About James
I’m at a slightly earlier stage than Dan, but also left my full-time job in 2021. I get most of my income producing podcasts for clients but it’s my aim to turn my own podcast into a profitable, sustainable business. I run the Indie Bites show, which is 15 minute conversations with indie founders, currently doing about $700 a month in revenue. I also have a podcast course called 2HourPodcast and a handmade leather wallet business, both of which I’d like to grow over the year.

James' Twitter
Indie Bites - Indie founder chats
2 Hour Podcast - Podcasting course
Whitstable Craft Co - Handmade leather wallets
PodPanda - Podcast editing

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